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Arguably, one of the most attractive features of working as an entrepreneur is the freedom that comes with it. The ability to choose your own schedule, work as much or as little as you like, and make your own decisions can result in amazing output or lead to disaster depending on the individual approach. One of the most important elements in how this freedom is used appears to be productivity.
In the entrepreneurial world, efficient time management and the ability to delegate or collaborate is well documented to yield great effects. There are countless productivity hacks, and tools to help you organise every second of your day. Yet there is an important element missing in all of this. What do you do in the actual moment you are supposed to be productive? It all planned out, the calendar is set up, the to-do list notifies you what needs to be done. But in the moment of execution, are you being as productive as you could be? Is your actual output in the moment at it full potential? In addition, as an entrepreneur we constantly face curve balls almost daily, which make our previously well organised plans redundant what happens then? And how can we make the most of our time in these situations?
How we perform during these periods is critical. Thankfully, for all entrepreneurs listening there is a way for us to maximise our potential for success through the improved productivity that comes with flow. Flow, is a concept that can provide some of the answers. Hungarian professor of Psychology Mihali Csikszentmihalyi initially described the notion of flow in his seminal work, Flow: The Psychology of Optimal Experience, where he describes it as a state of complete absorption with the activity at hand and the situation, a state in which people are so involved in an activity that nothing else seems to matter. Since his initial description and exploration in the 1970 , flow has been utilised in elite sports and in the offices of top executives alike due to the profound effects it has on performance. A 10-year McKinsey and Co. study on flow and productivity found top executives 500 % more productive when in flow. Let just take a moment ..that is five times more productive. Meaning if we worked all day in flow on Monday we could take the rest of the week off. Any takers?
Being in a flow state or "in the zone" allows for deep concentration and ultimate immersion in the task at hand. This allows for complete attention on a subject and maximises productivity and output in a given time frame. This is important for the entrepreneur or CEO who must not only manage what they do with their time, but also maximise the benefit of the actual time allocated to various tasks.